Black-and-white portrait of a woman with long dark hair and short bangs.

Hannah Shackles

hello@hannahshackles.com

Let's Talk

Senior Product Designer

Experimentation · Personalization · Growth

I design and optimize digital experiences through behavioral data, experimentation, and UX strategy to improve customer outcomes and measurable business performance.

Scroll to explore

Mobile ticket-purchase screens illustrating a guided filtering experience.

Improving Product Discovery

Mobile ticket-purchase screens illustrating a guided filtering experience.

Improving Product Discovery

Sidework: Turning Insights Into Action With AI

Sidework: Turning Insights Into Action With AI

Diagram illustrating the six-stage experimentation workflow: opportunity, hypothesis, design, review, launch, and learning.

Building a More Scalable Testing Practice

Diagram illustrating the six-stage experimentation workflow: opportunity, hypothesis, design, review, launch, and learning.

Building a More Scalable Testing Practice

Universal Orlando Product Hub with a personalized module featuring tickets, hotels, and vacation packages.

Designing a More Relevant First Visit

Universal Orlando Product Hub with a personalized module featuring tickets, hotels, and vacation packages.

Designing a More Relevant First Visit

Hannah Shackles

About

Hi, I'm Hannah

A Senior UX/UI + Product Designer

I work at the intersection of product design, experimentation, personalization, and analytics, using behavioral insights and testing to turn design decisions into measurable outcomes.

(12+ years of experience)

(Currently working at Universal)

(Adobe Target Business Practitioner)

Yes, that's AI me. She was easier to schedule.

Experience

2023

Now

Senior UX/UI Designer

Audience Development
& Personalization
2025–Now

Universal Destinations & Experiences

2023

UX/UI Designer

Universal Destinations & Experiences

2019

2023

Digital Designer

Universal Destinations & Experiences

Earlier

Graphic Designer

Top Drawer Custom | Columbia Daily Tribune

Contact

Interested in the intersection of design, data, and growth? So am I.

I’m currently exploring opportunities in senior product design, growth, experimentation, and experience optimization.

Let's talk

Contact

Interested in the intersection of design, data, and growth? So am I.

I’m currently exploring opportunities in senior product design, growth, experimentation, and experience optimization.

Let's Talk

Last updated

10/24/26

Powered by

Framer

Last updated

10/24/26

Powered by

Framer